Moz Vs SEMRush | Campare 2 SEO Tools (2021 Update)

Moz Vs SEMRush : A powerful SEO tool plays a vital role in the success of your online bunnies. It ensures higher ranking of the website in search engines. Plenty of free and paid SEO tools are available in the market. But, all of them comes with their unique features and their own benefits. If you are about to start a new website, then you must buy an excellent SEO tool that can resolve all your SEO related issues. Moz Vs SEMRush are some of the best SEO tools available right now in the market which can help you greatly to your business. However, it may be a difficult job to choose between the two. And Moz Vs SEMrush is been a long debate. So, we have discussed more about both the SEO tools here. It will help you taking the right decision.

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Lets Talk More about both SEO tools – Moz Vs SEMRush

What is Moz ?

Moz is one of the best and highly powerful SEO tool packed with several functionalities. It has all the basic and advanced tools to rank your website in the higher position. Improving the SEO is the main task of this tool and this software does it by using the advanced techniques. It offers a vast selection of research tools. It also comes with the SEO keyword generator and link analysis what offer a detailed idea of the link quality of your website.

Moz Vs SEMRush | Campare 2 SEO Tools

Moz Vs SEMRush | Campare 2 SEO Tools

In one word, as a user, you will be flooded with plenty of tools, resources and knowledge to improve the traffic of your website in lesser time. The biggest advantage of using Moz is that this SEO tool is not highly expensive and also they offer several plans. So, you can choose the plan that will fit your business and budget. More about the pricing features and other details are discussed here which will help you understand the Moz Vs SEMrush difference.


Moz is a feature-rich SEO tool that comes wrapped with countless features to help you grow your audience base smoothly.

  • Keyword research: Keyword research is the main feature of any powerful SEO tool and this is so for Moz as well. Moz now uses a new Keyword explorer tool that helps you decide which keyword to target for the SEO. It is determined by four factors which are keyword volume (this is the number how many times a keyword is searched monthly), difficulty, opportunity and
  • Link analysis: Link analysis is a great feature of Moz Pro SEO tool through which you can know about the backlinks of your website. That is it helps you understand from actually where the backlinks are coming. There are some bloggers who mention about your website in a blog post, but somehow they can’t provide the link. And this tool thankfully again helps you see all the unlinked mentions of your web.
  • Open Site Explorer: This is an amazing tool of Moz that help you understand several stuff about your website. But, I will suggest you to be the paid subscriber to get the best out of it. Through this tool, users can know about the spam sites which are linked to their website. Also, you can know about the broken link phrases on your website. There are many more stuff which can be done through the Open Site Explorer tool.
  • Competitor rank tracking: Competitor rank tracking is another good feature of this SEO tool. It allows you to track the keyword ranking from several countries. This also helps to know who is the real competitor and what is their ranking which ultimately helps in overtaking them.
  • Moz Analytics: This is a great tool in Moz SEO tool which audit the website, track the keyword ranking and thus helps in improving the SEO of your site to improve the search visibility.
  • Spam analysis: Harmful links are not at all healthy for the website and thankfully a Spam analysis tool in the Moz SEO tool take care of that part. It identifies all the harmful and spam links in your website and helps you take the corrective action.
  • Page optimization checklist: Page optimization checklist is another helpful feature of the Moz SEO tool which improves the website ranking by improving the SEO. This feature is especially helpful for the newbies.
  • Crawl test tool: This tool allows you to crawl through your website to find all kind of errors including missing title, duplicate content etc. which ultimately help in the SEO ranking.
  • Mobile ranking: Mobile ranking is a newly added feature in Moz Pro tool considering your website is mobile responsive. In order to use this tool, first ensure your website is mobile responsive for a better You can easily analyze the mobile ranking of your website through this tool. Also, it helps to compare between the mobile and desktop ranking.

These are some of the important features of Moz Pro tool which will help you take the right decision when it comes to the Moz Vs SEMrush SEO tool.


I have already mentioned above that Moz has a very flexible pricing and they have several plans to choose from.

All the plans along with their pricing details are mentioned here.

You can first prefer to go for the free trial. If that makes you really satisfied, you can choose from any of the below plans.

Standard Plan: It will cost you $99/month

What this plan offers:

  • 5 Moz analytics campaign
  • 15 social accounts
  • 300 keywords
  • 2,50,000 crawled pages
  • And 2 seats

Medium plan: $149/Month

  • 5,00,000 crawled pages
  • 750 keywords
  • Branded reports included
  • 10 seats
  • 15 social accounts

Large Plan: $249/Month

  • 100 Moz analytics campaign
  • 7500 keywords
  • 1,250,000 crawled pages
  • 150 social accounts
  • Unlimited seats
  • Branded report included

Premium: $599/Month

  • 5 data aggregators
  • 1 top-tier listing
  • 1-second tier listing
  • Help you find duplicate listing


Moz SEO tool is one of the very powerful ones that is designed to improve the site ranking by improving SEO. There are some tips following which you can get the best out of this tool. So, read here the tips.

  • Use the rank tracking feature of Moz Pro tool to instantly know about any site’s ranking based on any keyword.
  • You can use the on-page grader feature of this tool that will offer a deep insight into the on-page keyword usage which finally helps in improving the rank.
  • This tool allows you to run an audit test of up-to 300o pages against any public domain. This audit helps in finding any broken pages, bad links, , which can affect the page ranking.
  • Make use of the Fresh web explorer tool which helps you stay up-to-date.


  • The main advantage of Moz is that they help best to improve the SEO by improving the keyword visibility, ranking and search traffic.
  • Moz has a big community and forum. So, any issue any time and that can be resolved through the form.
  • Moz team keeps adding new features every now and then along with updating their tools. So, there is not worry to stay back in the competition.
  • They have a spam core which helps you find out the potential spam links on the website.
  • And finally, all the results that are provided by the Moz tool are detailed which is easily understood by the beginners as well.


There is no such con of Moz tool apart from its pricing. The price is a bit high compared to other SEO tools available in the market. But at the same time, you need to consider that this tool comes wrapped with plenty of features to improve your website ranking seamlessly.

Now, we will discuss about SEMrush Pro tools which is another powerful SEO tool. It will help you understand the difference of Moz Vs. SEMrush.

What is SEMrush  SEO Tools?

We have already discussed about Moz SEO tool. Now, let’s get into details of the SEMRush SEO tool in the Moz Vs. SEMrush discussion.

SEMrush is probably the best SEO analytics tool used by all across the globe. It’s better to say that it is an excellent competitors analysis tool to help you compete with the competitors. You can use this tool for several purposes. It can improve the SEO of the website. Also, it acts as a spy on the competitors to steal information such as their keywords, ad strategies, backlinks and traffic. All these information help you to go ahead of your competitors. There are many users of SEMrush who has stated of witnessing huge growth in just 15 days of using SEMrush for their website.

Moz Vs SEMRush | Campare 2 SEO Tools

Moz Vs SEMRush | Campare 2 SEO Tools

This tool comes packed with countless features and all of them are great to improve the SEO strategies of your website. In one word, this is an all-in-one SEO and competitor analysis tool. One of the main advantages of using SEMrush is that they constantly keep adding new features to their tool and also updates the existing feature for a better result. This tool too comes at a price tag. But, SEMrush has a very helpful SEMrush 14 day free trial process.  You can first go for that and if that satisfies you go for opting the full plan.

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More about this SEO tool is explained here.


  • Search profitable keyword: This is the best feature of SEMrush tool. You can find out the best and profitable keyword irrespective of any niche. Searching a keyword in this tool is damn easy. Open the tool. Go to its dashboard and tap on the keyword research tab located at the left side. Enter the keyword then and it will show you a details list of all the keywords along with their monthly search volume. It shows regions specific keyword, match keywords and niche keywords and phrases.
  • Backlink analysis: Backlinks are really good that enhance the overall website health. More backlinks mean better ranking in the search engine. But those should be real and authorized. The SEMrush SEO tool helps you here again. This is a great backlink analysis tool which analyzes the backlink strategies of the competitors and provides a better idea about that. It also has a backlink checker which checks the incoming backlinks in your website and see how authoritative those are. All these reports ultimately help in creating a quality backlink that can impact the website ranking.
  • Use ad strategies: SEMrush’s uses are not just limited to the Keyword research and backlinking check; rather it can do more than that. This tool helps you in using the ad strategies as well. How it works is SEMrush keep a check on all the keywords and identifies all the accompanies that are advertising based on those keywords. Once, you get this valuable information; you can easily approach the companies that are using your keyword for putting ad in your website. It will help you earn some good amount.
  • Google prefer quality and this is why you need to be more cautious in the quality aspects. SEMrush tool’s one great feature is it lists out all the internal and external links on your website and recommend you the best website that can improve the SEO of your website.
  • This tool offers a deep insight into the competitor’s website such as their link building strategies, keyword usage, etc. thus help you greatly.
  • The analytics report tool of SEMrush help to rank the website higher in the search engine.


SEMrush has mainly 4 plans which are Pro, Guru, Business and Enterprise. All the plans along with their price are listed out here.

Pro: $99.95

What this plan offers-

  • 3000 Reports per day
  • 500 Keywords
  • 5 Projects
  • And 5 scheduled reports

Guru: $199.95

  • 5000 reports per day
  • 1500 keywords
  • 50 projects
  • And 20 scheduled PDF reports

Business: $399.95

  • 10,000 reports per day
  • 5000 keywords
  • 200 projects
  • 50 Scheduled PDF reports

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SEMrush is an all-rounder package that can help you in several ways. But, you should know the trick where actually it can help you. Here are some tips following which you can get the best out of it.

  • Keep a check on the competitor’s website using this tool. Check their ad strategies. Spy on their keywords which will help you stay well ahead in the competition.
  • Make use of their position tracking tool. This is a very helpful tool that allows you tracking your keywords in the search results. With this position tracking feature, you will be able to know actually how well your keyword is performing in the search result.
  • Site audit feature is another added benefit of this tool. Use this feature to fix all kind of issues in your website.
  • Create project using SEMrush tool. This is a very good feature that helps immensely to rank the site higher.

For better result go for the SEMrush free trial without credit card and it will allow you to explore the tool before you go ahead to buy it.


It is important to mention all the pros and cons of SEMrush in the Moz Vs. SEMrush discussion. It will help you decide which one is perfect for you.

  • This tool is speedy and offers quick results.
  • The brand monitoring tool of SEO allows you monitor your brand reputation online
  • You can spy on the competitor to opt for their strategies.
  • You can know about your website health using the site audit tool.
  • The analytics tool is another added benefit which offers mobile Desktop ranking.
  • They have plenty of tools to improve your website SEO.
  • The AdSense publisher report let you know where your competitors are advertising.
  • Finally, track your competitors using SEMrush tool and work on your website to go ahead in the race.


The list of cons is really very small as compared to the pros list. However, the main cons of SEMrush tool are listed down here.

  • It has plenty of features which makes you bit flooded in the beginning.
  • The price is a bit high for the starters.
  • It has been noticed that the backlinks results it offers are not accurate always.


Finally, we can come to a conclusion from this Moz Vs. SEMrush discussion that both the tools are highly useful and effective and they are meant to keep you ahead in the race by improving the website SEO. For better result, I will suggest you to go for the free trial of both the SEO tools. Moz and SEMrush free trial are very helpful that allow you to explore about the tools in details before you decide to buy them. Both the tools have their own benefits and unique features. Both the plans come with several plans allowing you to choose from several options available. So, choose the best SEO tool for your website and get the higher ranking in SERP.